{"content":{"sharePage":{"page":0,"digests":[{"id":"38795712","dateCreated":"1304999689","smartDate":"May 9, 2011","userCreated":{"username":"dgreynoble","url":"https:\/\/www.wikispaces.com\/user\/view\/dgreynoble","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/shcvuprojectpartnership2011.wikispaces.com\/share\/view\/38795712"},"dateDigested":1532128718,"startDate":null,"sharedType":"discussion","title":"What is product placement?","description":"Product placement is defined as the positioning of a product within a market in order to appeal to a target group of consumers. Not everyone wants everything, so instead of wasting money trying to sell a product to everyone, companies postition their products in a way which allows them to focus their resources.","replyPages":[{"page":0,"digests":[{"id":"38795750","body":"In terms of a pitch, this is one of the major components of any pitch. Next to the description of the product, it is what explains who the product is for.","dateCreated":"1304999784","smartDate":"May 9, 2011","userCreated":{"username":"dgreynoble","url":"https:\/\/www.wikispaces.com\/user\/view\/dgreynoble","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]},{"id":"38795658","dateCreated":"1304999534","smartDate":"May 9, 2011","userCreated":{"username":"dgreynoble","url":"https:\/\/www.wikispaces.com\/user\/view\/dgreynoble","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/shcvuprojectpartnership2011.wikispaces.com\/share\/view\/38795658"},"dateDigested":1532128718,"startDate":null,"sharedType":"discussion","title":"A hint about Slogans","description":"The most successful slogans, have been short and punchy. The goal of a slogan is to create brand awareness in a consumer, which is easily identifiable and memorable.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"38795598","dateCreated":"1304999420","smartDate":"May 9, 2011","userCreated":{"username":"dgreynoble","url":"https:\/\/www.wikispaces.com\/user\/view\/dgreynoble","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/shcvuprojectpartnership2011.wikispaces.com\/share\/view\/38795598"},"dateDigested":1532128718,"startDate":null,"sharedType":"discussion","title":"A hint about target markets","description":"With a traget market, you need to sepcify an age range and general social traits. Every age range has certain social traits within them; <br \/>\n<br \/>\nexample:<br \/>\n50 - 65 year olds<br \/>\n social traits<br \/>\n      - retirees<br \/>\n      - working with kids still at home    <br \/>\n      - still working, no kids at home<br \/>\n      - unemployed<br \/>\n      - employed full time<br \/>\n      - employed part time<br \/>\n<br \/>\nThese are just examples of possible traits, there are many possibilities. the key to traits is keep them broad and general, applicable to large groups of a given demographic.","replyPages":[{"page":0,"digests":[],"more":0}]},{"id":"38449304","dateCreated":"1304384889","smartDate":"May 2, 2011","userCreated":{"username":"dgreynoble","url":"https:\/\/www.wikispaces.com\/user\/view\/dgreynoble","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/shcvuprojectpartnership2011.wikispaces.com\/share\/view\/38449304"},"dateDigested":1532128718,"startDate":null,"sharedType":"discussion","title":"Pitch Groups","description":"Please have one member of the group post a list of your group members.","replyPages":[{"page":0,"digests":[{"id":"38795932","body":"best group= jess, laura and tom :)","dateCreated":"1305000243","smartDate":"May 9, 2011","userCreated":{"username":"jessieeileen","url":"https:\/\/www.wikispaces.com\/user\/view\/jessieeileen","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"39133130","body":"Still waiting for group list. Please post your groups.<br \/>\n<br \/>\nPresentations will now be Tuesday May 24 due to start of Fitness Program.","dateCreated":"1305599541","smartDate":"May 16, 2011","userCreated":{"username":"dgreynoble","url":"https:\/\/www.wikispaces.com\/user\/view\/dgreynoble","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]}],"more":false},"comments":[]},"http":{"code":200,"status":"OK"},"redirectUrl":null,"javascript":null,"notices":{"warning":[],"error":[],"info":[],"success":[]}}